Technology has reached to that stage that research
predicts an average time spent with digital media per day will surpass
television viewing time, thereby enhancing chances of promotional work getting
more exposure to public through digital media. Digital media has entrapped all
the possibility of a successful business adventure that there is no further
necessity to exemplify if we quote digital media is a strong weapon of
marketing. Among digital media, SEO has added a new dimension to digital
marketing. Chances of an advertisement, work, business website, organization
getting visibility, reaching people, frequency of appearing in searches will amplify
if we employ digital media instead of our conventional methods of marketing.
With enormous competitors it’s immensely hard for a website to get noticed when
visibility is the criteria to a ranking. Ranking decides which site will appear
in a search when words are typed by users.
SEO
- Today’s need
Search Engine
Optimization or SEO is a strong weapon of web marketing throughout digital
media. Search engines pick up the most relevant results in the desired
searches. Keyword density, meta tags are important to a great extent to narrow
a search to the most relevant, while in some other it’s the correct links,
older domains that are crucial to get noticed and so on. Search Engine passes
through a stint of operations-crawling,
indexing, processing, calculating relevancy, and retrieving before it lands up with the accurate search result. Hence
chances of a search getting void in the process cannot be nullified if accurate
search tips are not followed.
Here comes the necessity of search engine optimization. Optimizing
with technical knowhow can get one website to be on the forefront in search
engine ranking when any exact or relevant search is directed. With enormous
competitors it’s hard to get a website noticed when
visibility is the criteria to the ranking.
Some tools available to work on optimization among several
others are
- Keyword forecast tools
- Content tools
- Converter tool
- Robots.text generator
- Title optimization
- Google snippet preview
- Copyscape
Google revealing its guide to SEO optimization stresses
on the following in a right manner to crawl to the top
Use of SEO description meta tag, improvements
in URL’s ,
- Catchy anchor text and heading tags,
- Optimizing use of images,
- Effective use of robots.txt and
- Promotions and analytics
SEO -
Revolutionizing Business
In this world of competition and thousand others grudging
your soldier at the same time, without the right applications, right tactics chances
of failure and perishing cannot be ignored. Instances of business getting
prominent with SEO by getting traffic aligned to their site are plenty.
Greeting
Card Company NobleWorks rises with SEO usage after employing SEO
for its business. Impeccably it has seen 30% increases in traffic, an 8 point
improvement in average bounce rate and attributes its success to the firm
employed for leveraging SEO
A
top financial advisor in Boston for 2010, 2011 and 2012 and
founder of Meridian Financial Advisors mentioned that before completing the SEO
optimization, Meridian Financial Advisors’ monthly website traffic was around
128 visits which soar to 343 after optimization and continued to grow with168%
growth rate.
University
of Dayton, Ohio stated that its certain educational
programmes were not reaching its intended users as the university name did not
come in local search before they took to SEO and added “Ohio” to the title html
tag of these program pages.
Therefore in business to university programs it’s SEO
that’s capturing the online marketing and will continue to be dominant in the
coming years. Those having online marketing goals of redeveloping business
outlook, opening new business ventures, increasing publicity and reaching out
globally to new clients SEO will be the worth taking option. Search engine will
continue to be everyone’s favorite and optimization will consign in a precise
search to grow and gain from the endeavor.
A tip for businesses in this new year- Think like a
content marketer, analyze like an SEO (Source: SearchEngine Watch)
