CRM is the acronym for Customer Relations Management. As the name suggests, the CRM software has been developed to enhance and improve on the organisation’s dealings with customers on the whole.
With the help of CRM, sales force automation is possible which helps to revolutionise the sales system for an organisation. Also because of increased sales and client base, an organisation can help to ensure adequate sales force management.
CRM is an essential software in terms of ERP for small business concerns. With the help of business CRM, such small and medium scale companies can optimise their sales and widen their client net. Small business CRM is all about effective management of the company’s accounts with a view to enhancing its productivity overall.
The features and advantages of the CRM software can be explained as follows:
· The software helps to garner more clients for an organisation
· Since the CRM can be customised to suit an organisation’s individual requirements, it makes it cost effective
· The quality of the services provided through custom CRM is quite impressive
· The CRM software market has grown immensely – 12.5% in fact
However, even as the CRM software has advantages to its credit, it also has an equal number of disadvantages. The same can be explained as follows:
· Problems related to client data. Since the custom CRM makes use of data of clients and potential clients, the usage of the same could lead to problems in the absence of proper assurance of data secrecy
· Problems related to the clarity of the CRM software presentation. If the custom CRM is not presented properly before the right audience, then there could a huge loss incurred. People with technical writing skills are therefore required to handle such a job portfolio
· Lack of poor provision and planning in the CRM software leads to poor utility among the users. This leads to unnecessary waste of a good software application
· The system at certain times tends to be complicated leading to users getting confused. This also acts as a major disadvantage in the workability of the software
· The aspect of complexities also leads to broken executions of the business CRM. This leads to further unwanted complications in the overall workability of the CRM
In order to ensure that the above problems do not affect the custom CRM in long term, several methods and ideas have been proposed. These proposals include making the whole operation of a business CRM simpler so that all unwanted details are removed while the software is being applied. This involves using the right techniques along with the right people to implement the techniques appropriately.
With the help of CRM software, the relationship between the clients and the sellers has reached to an altogether different level. In order to make this relationship even more successful, the software needs to be modified consistently.
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